In this work, a commercial P25 (TiO 2 ) with phase junctions between ( 101) and ( 110) faces supported Pt catalyst was prepared for glycerol selective oxidation, giving a decent 76.8% glyceric acid (GLYA) yield, and good stability. The kinetic experiments calculated apparent activation energy, turnover frequency (TOF), and reaction rates, demonstrating Pt/P25 could facilitate glyceraldehyde (GLYAD) formation and inhibit GLYA over-oxidation. Series of structural techniques confirmed the 101/110 junctions in P25 contributed electronic effect on Pt through metal-support interface, which improved the oxygen activation ability and optimized the GLYAD/GLYA adsorption modes. Furthermore, progressive scale-up reactions were tested and the mass transfer limitations under different conditions were thoroughly studied. The obtained mass transfer factors suggested the gas-liquid and liquid-solid mass transfer were severely limited. Finally, through optimizing the conditions, Pt/P25 catalyst achieved 75.8% GLYA yield at 300 ml-scale reaction, realizing equivalent magnification with the 5 ml-scale experiment.