Interface Design for E-Learning: Investigating Design Characteristics of Colour and Graphic Elements for Generation Z

Abstract

The majority of students in higher education institutions are among generation Z. They have always depended on e-learning to support their learning activities. Therefore, higher education institutions should provide an attractive e-learning platform. E-learning interface design should be reviewed frequently to smoothen the interaction between students and the e-learning system. It is because interface design that fulfils generation Z students' preferences and expectations may upsurge their participation in e-learning. However, interface design has continually been condemned and turn out to be part of the problem that contributes to the failure of e-learning. Lack of consideration about generation Z students' preferences towards the interface design of e-learning is the factor that leads to these causes. Therefore, this study focused on identifying design characteristics of colour and graphic elements of e-learning from generation Z students' perception. This research involved a purposive sampling method for questionnaire among students of generation Z. The findings from this study could help elearning developers to design the interface of e-learning that is suitable for generation Z students that will consider color and graphic as important characteristics.

A Review of Cross-Cultural Design to Improve User Engagement for Learning Management System

“…Multiple researchers have utilised and examined it to examine their impact on user interface and application. Furthermore, Hofstede's cultural dimensions appear more holistic than others [16]. According to [17], Hofstede's cultural dimensions have been divided into five dimensions: power distance, uncertainty avoidance, individualism or collectivism, masculinity or femininity, and a long-term orientation, as described in Table 1.…”

“…LMS can also be designed to align with user preferences, considering their cultural background based on the cultural dimensions introduced by Hofstede [16]. For instance, the value of UAI significantly impacts user attention when using notifications as a message, as explained by [25].…”

Impact of Power Distance Cultural Dimension in E-Learning Interface Design Among Malaysian Generation Z Students

“…Although Hofstede's study in Malaysia is almost 40 years old, various studies still rely on Hofstede's study to design the desired e-learning interface. However, the newer generation has different preferences towards e-learning interface design [4].…”

“…However, the effectiveness of e-learning solutions is still the main concern of many researchers [2], [3]. E-learning interface design is an important characteristic that needs to be improved to facilitate interaction between the system and users [4]. Designing an interface based on the user's cultural background is essential to ensure the success of the e-learning system.…”

“…Meanwhile, there are some studies that employed Hofstede's cultural dimensions in designing user interface of e-learning. For example, Nordin et.al (2021) in [4] adapted Hofstede's cultural dimensions when identifying the design characteristics of colour and graphic of e-learning interface for generation Z in Malaysia. During the literature review stage has suggested that Malaysian preferred national colours and the images of important people in the interface design.…”