Interesting and impressive: exploring design factors for product graphics interchange format to enhance engagement
Wei Xiang,
Tianhui Guo,
Weiyue Gao
et al.
Abstract:Product graphics interchange formats (GIFs) employ this format to show the features of the product and make up for the lack of physical experience online. These GIFs have been widely applied in domains such as e-shopping and social media, aiming to interest and impress viewers. Contrary to this wide application, most designers in this domain lack expertise and produce GIFs of varied quality. Moreover, the knowledge of techniques to enhance viewers’ engagement with product GIFs is also lacking. To bridge the ga… Show more
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