The Dutch system of interest representation in which lobbying and public affairs take place is dense, but has long given privileged access to traditional types of stakeholders. Changes in politics and society however put this semi-open system under pressure, and this is the context in which public affairs practitioners must operate and create and use windows of opportunity. In the past 15 years, views from within the field on competencies and skills for further professionalization point to the importance of knowledge about content and process, but recognition of the need for a systematic approach to such knowledge construction came more recently. This contribution presents three key components of a body of knowledge on which a learning program for the professionalization of public affairs can be based. It contains the outward look from a strategic perspective, the conditions for building and maintaining social and political capital, and an internal view on the organization as the home basis of the public affairs practitioner, where external and internal accountability must be brought in balance. A university-based program on public affairs must be interdisciplinary, with a core of systematic knowledge development, methods and tools for use and reflection on the normative front at which practitioners operate. Program development also connects closely to questions of accreditation and licensing -the formalization of professionalization through which quality control and public acceptance must be improved. Program development and formal status definition for public affairs not only are connected, they also must, in the coming years, be addressed together in a structured scholarly-professional engagement.
Lobbyists: The Image Between Ideal Type and StereotypeLike the ideal husband, the good cop and the celebrated politician, there is the ideal lobbyist. A splendid package of personal characteristics can make someone a good