“…As researchers and stormwater professionals move from documenting water quality and quantity performance and engineering design and into the realm of scientific outreach, restoration, or advocating for structural and non-structural changes to urban development, success will depend on how well place-based social, political, and economic factors are interwoven (Thornton and Laurin, 2005;Barbosa et al, 2012;Betts and Alsharif, 2014;Young et al, 2014;Monaghan et al, 2016;Persaud et al, 2016;Dhakal and Chevalier, 2017;Markolf et al, 2018). Thornton and Laurin (2005) aptly refer to the prerequisite for social sciences and marketing in environmental sustainability as "soft sciences and the hard reality of lake management."…”