Intercultural Communication In Global Business: An Analysis Of Benefits And Challenges

Abstract

The twenty-first century business environment is expanding and increasingly attracting the interest of countries from developed and developing nations of the world. As countries of the world become increasingly interdependent and interconnected because of global market and diverse consumer needs, it is critically important that participating countries and their organizations understand and appreciate one anothers cultural differences in order to ensure growth and sustainability in international business. Recent studies have traced the failure of some international business ventures to three significant factors: lack of intercultural skills and competence, inability to communicate effectively at a global level, and failure to practice acceptable etiquette in business negotiations. Therefore, businesses from different countries need to appreciate the importance of understanding the cultures and values of their counterparts as well as develop intercultural communication sensitivity and decorum. This paper then is an attempt toward analyzing the significance and role of intercultural communication and etiquette in international business. Recommendations for appropriate practices and acceptable conducts among nations are provided.

Practices of Cross-Cultural Etiquette and Communication in Global Business - A Conceptual Analysis on Managing Corporate Expansion: A Review Study

“…Recent studies said that "Class status in important to Germans, and even though all people have equal rights under the law, in reality inequalities exist" [2]. Recent study shows and gives emphasis on intercultural communication and etiquette in international businesses that is important of understanding the cultures and values of their counterparts as well as develops intercultural communication sensitivity for gaining desired return on investment and success in international market [4].…”

“…Through these six headings the author has tried to provide detailed information and exploration about the cross-cultural etiquette and communication and the role of Business managers to maintain the effective international relationship to compete and to sustain in the Global market. There are no graphs and tables in this article for providing numerical and statistical data [4,5]. The Methodology section of this article is not present but as this study is an exploratory research so this Author has been used the secondary information and by exploration of this information the author has provided the importance of cross-cultural Etiquette in the changing business world.…”

Traditional To Modern Values: Chinas Opening And The Impact On Prestige Goods

“…5.) The assessment of cultural values provides practical value for the marketing strategy (Goldsmith & Stith, 1993;Washington, Okoro, & Thomas, 2012), especially, for firms operating in the global marketplace across cultures (Clarke & Micken, 2002;Washington et al 2012) and these "differences within and across cultures" should be investigated to provide managerial guidance (Ralston et al 1999, p. 425). Having a definitive understanding of consumers and the interplay of their values in purchase decisions is paramount and can assist firms to develop global marketing schemes with resulting economies of scale (Chow & Amir, 2006;Goldsmith & Stith, 1993).…”

The Development and Validation of an Intercultural Business Communication Competence Scale: Evidence From Mainland China

“…Wang et al, 2018), foreign language anxiety (Aichhorn & Puck, 2017), cultural diversity (Shachaf, 2008), language and communication issues (leading to stress, frustration, and negative attitude) (Wilczewski et al, 2018), to list only a few factors. The inadequate intercultural business communication competence (IBCC) was concluded as the main factor causing the failure of some international business ventures (Washington et al, 2012). To bridge cultural gaps, realize effective communication, and attain business and rapport objectives in an increasingly multicultural workplace, the international business students and practitioners should have IBCC, but the construct has yet to be fully investigated.…”

“…Varner (2000) holds a similar opinion that IBC is the communication among individuals or groups from different cultural backgrounds in a business environment. It is necessary to note the variety of terminology on IBC: cross-cultural commercial communication (Hernández, 2014), intercultural and international business communication (IIBC; Palmer-Silveira, 2013), IC in global business (Washington et al, 2012), and international business communication (IBC; Louhiala-Salminen & Kankaanranta, 2011).…”