Intercollegiate Social Media Education Ecosystem

Abney, Alexandra K.; Cook, Laurel Aynne; Fox, Alexa K.; Stevens, Jennifer

doi:10.1177/0273475318786026

Cited by 25 publications

(21 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Some studies have demonstrated that social networks improve the individual's consumption of learning services and optimize learning outcomes. For example, Abney et al (2019) emphasised the importance of tools such as Twitter for stimulating debate between students and teachers in marketing learning. Kurthakoti et al (2013) verified that using social networks increases the performance of work teams, while McCorkle and McCorkle (2012) concluded that LinkedIn helps individuals to acquire transversal skills, such as social communication and creativity.…”

Section: Introductionmentioning

confidence: 99%

The effect of cognitive absorption on marketing learning performance

Guinaliu-Blasco

Ortega

Franco

2019

SJME

View full text Add to dashboard Cite

Purpose The purpose of this paper is to analyse the individual’s experience during the use of Pinterest in a marketing learning process. This experience is a fundamental starting point from which to develop marketing learning processes that flow naturally. Thus, it is necessary to examine the components that determine the individual’s experience and to explore consequences such as collaborative learning and marketing learning performance. Design/methodology/approach To conceptualise the individual’s experience, this study focuses on her/his state of cognitive absorption (CA) and establishes a second-order formative structure made up of five components: heightened enjoyment, curiosity, control, temporal dissociation and focused immersion. The model is estimated with partial least squares modelling, using SmartPLS 2.0 software. Findings The results confirm the significant weights of the components, with the exception of focused immersion, and support the influence of overall CA on the proposed outcomes. They also confirm that collaborative learning exerts a positive influence on the individual’s performance. Originality/value This study makes three contributions. First, it holistically examines the individual’s experience during marketing learning and the importance of its constituent components. Second, it establishes what the consequences of the marketing learning experience are, taking into account both social and individual factors, that is, collaborative learning and individual performance. Third, Pinterest is proposed as a social network with great potential in marketing learning. It is a well-known network which includes very interesting features for learning contexts. Nevertheless, it has been little studied in research.

show abstract

Section: Introductionmentioning

confidence: 99%

The effect of cognitive absorption on marketing learning performance

Guinaliu-Blasco

Ortega

Franco

2019

SJME

View full text Add to dashboard Cite

show abstract

“…In fact, Facebook and Twitter are among the most intensively investigated social media platforms for their credibility in education and various aspects of social media were examined in this research, focusing on such platforms because of their widespread and ever-increasing use across all age groups around the world, in particular among the younger generation. Additionally, these platforms were also incorporated into formal classrooms with the efforts of educators primarily aiming for student engagement (Abney, Cook, Fox, & Stevens, 2018). Being the most popular social media platform ever (Smith & Anderson, 2018), Facebook is reported to have features contributing to communication skills with peers and school or faculty members, participation, collaboration, peer support, commitment in educational activities (Tiryakioglu & Erzurum, 2011).…”

Section: Facebook and Twittermentioning

confidence: 99%

The Potential of Integrating Social Media in Saudi EFL Context

Sharifunnessa

2021

IJLLT

View full text Add to dashboard Cite

Language learning is going through a new dimension with advancement of new technologies. Social media integration with language learning has added a new insight in this field. The main objective of this study is to determine the position of social media in Saudi Arabia and then verify the probability of its use in language learning. This study is based on quantitative method using a questionnaire to collect data from 50 randomly chosen female students and 10 teachers of King Khalid University. Two different structured questionnaires consisted of eight questions based on different satisfactory level of Likert scale was used among the learners and teachers to know their opinion. Primarily it was assumed that most of the students would not agree to use social media for language learning due to their highly conservative socio –cultural background. However, later on it was found that majority of the students showed their interest to engage social media with language learning for the betterment of their learning skills. They also agreed that social media application would increase their practical knowledge related to real life situations communication. Still a few of them showed disinterest to these intermingling initiatives and thus disagreed with this endeavor. This study suggests a careful implication of suitable language learning features of social media with the EFL students and thus encourage them to be involved actively in language learning procedure.

show abstract

“…Combining marketing simulations with case analyses in the marketing capstone course allows students to make and implement decisions (Blackford & Shi, 2015). Other forms of technology mentioned include blogs (Ferguson, Makarem, & Jones, 2016), third-party certifications (Kim, Hettche, & Spiller, 2019), the creative use of social media (Abney, Cook, Fox, & Stevens, 2018), and marketing analytics projects (Ferrell & Ferrell, 2020;Key, Czaplewski, & Ferguson, 2019;Liu & Burns, 2018;Liu & Levin, 2018).…”

Section: Engaged Learning and Technologymentioning

confidence: 99%

A Snapshot of the Marketing Capstone Course at U.S.-BASED Aacsb Schools

Bartholomew

Newman

2020

Marketing Education Review

View full text Add to dashboard Cite

This study provides an updated view of the marketing capstone course by sharing content including textbooks, cases, simulations, and engaged learning approaches and technologies used in teaching the course to undergraduate students. Using a content analysis methodology, we analyzed data from 122 syllabi from U.S.-based AACSB schools. Our findings suggest that the student-to-business approach is preferred for incorporating new technologies and engaging students, while the use of cases and marketing plans continues to be the most popular type of engaged learning following student-to-teacher and student-to-student teaching approaches. Feedback from professors for improving the design of the marketing capstone course and their use of technology are also provided.

show abstract

Intercollegiate Social Media Education Ecosystem

Cited by 25 publications

References 44 publications

The effect of cognitive absorption on marketing learning performance

The effect of cognitive absorption on marketing learning performance

The Potential of Integrating Social Media in Saudi EFL Context

A Snapshot of the Marketing Capstone Course at U.S.-BASED Aacsb Schools

Contact Info

Product

Resources

About