“…In addition to pushing archives to embrace technological innovation to improve archivist-researcher communications, the Archives 2.0 approach encourages archivists to "serve as effective advocates for their archival program and their profession." 10 The University on the Square project exemplifies the role of archivist-as-advocate. Engagement with faculty, students, administrators, photographers, artists, videographers, and interviewees informs contributors and researchers of the importance of archivists and archives as stewards of collective memory and cultural heritage.…”