Interactivity and participation of the tourist 2.0: Analysis of the tourist behavior in front of the tourism promotion in official social networks in Ibero American Governments

Anti-money laundering and terrorist financing compliance as a sustainability factor in the tourism industry

“…As a consequence of this new active participation of tourists in production, the relations between the actors become more complex and the distinction between the various traditional roles becomes blurred. On the subject of this change, studies show that although tourism producers are aware of the positive impact of consumergenerated content, very few know how to incorporate this aspect of Web 2.0 into their marketing strategy (Altamirano et al, 2016).…”

“…For their part, improvements that are characteristic of Web 2.0 can include making the content of various platforms accessible in one place (such as the RSS or Rich Site Summary) or facilitating search by tag or categorization of the site. The content is incorporating metadata into the code of each page, which will allow search engines to select the most relevant information for the user (Altamirano et al, 2016).…”