Interactivia.ro – A study of a gamification framework using zero-cost tools

Maican, Cătălin; Lixăndroiu, Radu; Constantin, Cristinel

doi:10.1016/j.chb.2016.03.023

Cited by 44 publications

(22 citation statements)

References 20 publications

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“…Companies such as Starbucks, Amazon, eBay, Heineken, and Nike have employed gamification to increase brand loyalty (Williams, 2015). In a similar fashion, gamification has made significant strides in education, thanks to the digital age and the inherent benefits of games (Hamari, 2017;Maican, Lixandroiu, & Constantin, 2016;Mekler, Brühlmann, Opwis & Tuch, 2013).…”

Section: Gamification In Moocsmentioning

confidence: 99%

The use of gamification in xMOOCs about energy: Effects and predictive models for participants’ learning

Rincón-Flores

Mena

Montoya

et al. 2019

AJET

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Open access education has significantly grown in strength as a new way of fostering innovation in schools. Such is the case of massive open online courses (MOOCs), which have the added benefit of encouraging the democratisation of learning. In this sense, the Bi-National Laboratory on Smart Sustainable Energy Management and Technology Training between Mexico and the United States of America was launched with the purpose of trying MOOC technology and measuring its impact on the academic, business, and social sectors. Under this scenario, this study aimed to show the relationship between using gamification and level of performance in a MOOC on energy topics. The methodology was quantitative, using the course analytical data for socio-demographic information and predictive models. A total of 6246 participants enrolled in the MOOC and 1060 finished it. The results showed that participants aged between 20 and 50 had the highest completion rates in the gamified challenge; the higher academic degree, the more inclined participants were to solve the gamified challenge; and no such distinction exists by gender. Implications for practice or policy:• xMOOC participants' educational level determines the successful completion of challengebased gamification. • Challenge-based gamification is a useful strategy for xMOOC students' evaluation.• It is important to focus on the challenges design, if the planned challenges are not up to the students' skills, the learning results could be detrimental. • Gamification in xMOOCs promotes participants' engagement regardless of age, gender, or educational level.

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Section: Gamification In Moocsmentioning

confidence: 99%

The use of gamification in xMOOCs about energy: Effects and predictive models for participants’ learning

Rincón-Flores

Mena

Montoya

et al. 2019

AJET

View full text Add to dashboard Cite

show abstract

“…Fig. 3 it appears that technology acceptance has two determinants: the use should be simple and the recognized benefit should be high [6] [13]. The easier the use is, the higher the recognized benefit will be.…”

Section: Theoretical Modellingmentioning

confidence: 99%

The Use of Gamification in Higher Education: An Empirical Study

Varannai¹,

Sasvári²,

Urbanovics³

2017

ijacsa

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Abstract-The use of gamification in higher education has increased considerably over the past decades. An empirical study was conducted in Hungary with two groups of students to investigate their behaviour while interacting with Kahoot! The results were analyzed based on the technology acceptance model. They indicate that the positive attitude, good experience and ease of availability contributed to improve student performance which strengthened the intention to use the application. Besides these, the perceived utility was positively influenced by the ease of use as consequence.

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“…The few theoretical frameworks on offer follow suit (e.g. Maican et al 2016;Plangger et al 2016;Robson 2015). Yet, as indicated before, whereas engagement in games is the behavioral outcome, in gamification, it represents a system output that drives the behavioral outcome.…”

Section: Gamification Ethics and Behavioral Outcomesmentioning

confidence: 99%

“…Research on gamification lags behind practice however, although some frameworks are starting to emerge (e.g. Maican et al 2016;Plangger et al 2016;Rafttopoulos 2014;Robson et al 2015). To date, the ethics of gamification in a marketing context have largely escaped scrutiny despite some similarities with other techniques that industry closely monitors (e.g.…”

Section: Introductionmentioning

confidence: 99%

“…A few rudimentary frameworks have also emerged (e.g. Maican et al 2016;Plangger et al 2016;Rafttopoulos 2014;Robson et al 2015). Our focus on ethics is divergent, but adds value to the evolution of gamified systems in both theory and practice: It is a starting point to examine the potential need for more specific monitoring in industry, and how this might be developed.…”

Section: Introductionmentioning

confidence: 99%

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The Ethics of Gamification in a Marketing Context

Thorpe

Roper

2017

J Bus Ethics

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Gamification is an increasingly common marketing tool. Yet, to date, there has been little examination of its ethical implications. In light of the potential implications of this type of stealth marketing for consumer welfare, this paper discusses the ethical dilemmas raised by the use of gamified approaches to marketing. The paper draws on different schools of ethics to examine gamification as an overall system, as well as its constituent parts. This discussion leads to a rationale and suggestions for how gamification could be regulated and/or controlled by more informal codes of conduct. The paper ends by outlining a practical framework which businesses can use to evaluate the potential ethical implications raised by their own gamified marketing techniques.

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Interactivia.ro – A study of a gamification framework using zero-cost tools

Cited by 44 publications

References 20 publications

The use of gamification in xMOOCs about energy: Effects and predictive models for participants’ learning

The use of gamification in xMOOCs about energy: Effects and predictive models for participants’ learning

The Use of Gamification in Higher Education: An Empirical Study

The Ethics of Gamification in a Marketing Context

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