Interactive Storytelling: Bringing Personas to Life through an AR/VR Experience

Abstract

Personas are an effective way to bring customers to life, enabling business owners and designers to have a better understanding of their audiences' needs, values and behaviors in detail. Personas help with building and improving product and brand experiences.There is a diverse set of tools and methods to create personas, and while most are successful in creating detailed stories, they're mostly limited in terms of creating an immersive experience or building a deeper level of empathy.Our AR/VR Persona Experience is a unique, dynamic persona engagement tool that uses best-in class interactive storytelling methods and enables audiences to better visualize and connect with their personas' emotions, habits and aspirations. Based on in-depth, on-site interviews, the AR/VR experience creates an ethnographic experience for the audience in the sense that they are able to deeply acquaint themselves with people and the worlds in which they live, ultimately creating greater understanding and empathy. © Barbara NgAmy Lasater-Wille is the Human Insights Lead at Oliver Wyman Studio. With over a decade of experience in academic and applied consumer research, Amy specializes in bringing a deep understanding of everyday consumer and end-user needs to bear on strategic