Interactive Installations: Tales from the Trenches

Abstract

Abstract. Breakthrough innovation can be interpreted as research translated into products that the market accepts. The process of market translation of several products developed by WowSystems, a Portuguese company specialized in novel interaction paradigms, is explained in this paper as a case study shedding some light into how innovation centers can better promote innovation, in the form of well-succeeded products. We describe two paradigmatic "tales from the trenches" and conclude with some guidelines that were outlined on the basis of more than three years delivering fifty interactive installations.