2022
DOI: 10.1002/bse.3161
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Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective

Abstract: This paper shows that brand reputation alone may not be sufficient to help firms successfully issue green bonds and that they may need superior corporate social responsibility performance in the form of high ESG (Environmental, Social, and Governance) scores to unlock the full potential of their brand reputation. Using a sample of 338 international green bond issues across 108 unique firms, we found significant positive effects of ESG disclosure score and its interaction brand reputation on the issuance of gre… Show more

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Cited by 40 publications
(18 citation statements)
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“…More specifically, they see ESG as being supportive of sustainable activities; nevertheless, they find financial performance negatively impacts GB issuance. Cheng, Sharma, and Broadstock (2022) study the impacts of brand reputation and ESG on international GB issuance and discover a robust beneficial influence of ESG disclosure score and its interaction with a brand reputation on GB issuance, arguing that ESG might be a critical driver of successful GB issuance.…”
Section: Review Of Related Literaturementioning
confidence: 97%
“…More specifically, they see ESG as being supportive of sustainable activities; nevertheless, they find financial performance negatively impacts GB issuance. Cheng, Sharma, and Broadstock (2022) study the impacts of brand reputation and ESG on international GB issuance and discover a robust beneficial influence of ESG disclosure score and its interaction with a brand reputation on GB issuance, arguing that ESG might be a critical driver of successful GB issuance.…”
Section: Review Of Related Literaturementioning
confidence: 97%
“…Inspired by Gillan et al (2021) and Cheng et al (2023), this study added control variables of board size (Bs), independent director ratio (Idr), development capacity (De), leverage ratio (Lev), firm size (Size), property rights nature (Prty) and industry type (Ind) from various aspects of firms' finance, governance and nature of business. In addition, the model controlled for firm, time and industry effects.…”
Section: Control Variablesmentioning
confidence: 99%
“…Then, the next layer shows that, once developed to a certain level, the business will achieve a certain market share through developing the domestic market, exporting, and building a brand. Many studies have been providing insight into the role of brand and reputation in promoting sustainable development at the corporate level [ 34 ]. These studies highlight the importance of brand image, reputation and CSR (Corporate social responsibility) initiatives in driving stakeholder engagement, differentiation, and investor confidence., risk mitigation, employee engagement and advocacy for sustainable practices.…”
Section: Literature Reviewmentioning
confidence: 99%