Abstract:The purpose of this article is a selective overview of the concepts and approaches that have been used in the fashion industry as a result of the synergy of fashion and epidemics/pandemics. To outline the development strategy of one of the most important segments of the advertising campaign of fashion brands - the presentation of fashion collections, an analysis of the interaction of syndemic, social epidemics, pandemic Covid-19 and fashion, taking into account various aspects, namely: which epidemics/pandemic… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.