Interacting with strategic waiting for store brand: Online selling format selection

Huang, Lingchen; Huang, Zongsheng; Liu, Bin

doi:10.1016/j.jretconser.2022.102987

Cited by 20 publications

(9 citation statements)

References 78 publications

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“…The convenience of online shopping led to compulsive-buying tendencies immediately post- COVID-19 (Huang et al ., 2022). Also, forced engagement in online shopping overshadowed the relevance of privacy concerns and perceived Internet risk, which hindered the adoption of online channels pre-COVID-19 (Gong et al., 2022).…”

Section: Analysis and Resultsmentioning

confidence: 99%

Retailing during the COVID-19 lifecycle: a bibliometric study

Gupta

Mukherjee

Garg

2023

IJRDM

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PurposeCOVID-19 disrupted the lives of consumers across the globe, and the retail sector has been one of the hardest hits. The impact of COVID-19 on consumers' retail choice behaviour and retailers' responses has been studied in detail through multiple lenses. Now that the effect of COVID-19 is abating, there is a need to consolidate the learnings during the lifecycle of COVID-19 and set the agenda for research post-COVID-19.Design/methodology/approachScopus database was searched to cull out academic papers published between March 2020 and June 6, 2022, using keywords; shopping behaviour, retailing, consumer behaviour, and retail channel choice along with COVID-19 (171 journals, 357 articles). Bibliometric analysis followed by selective content analysis was conducted.FindingsCOVID-19 was a black swan event that impacted consumers' psychology, leading to reversible and irreversible changes in retail consumer behaviour worldwide. Research on changes in consumer behaviour and consumption patterns has been mapped to the different stages of the COVID-19 lifecycle. Relevant research questions and potential theoretical lenses have been proposed for further studies.Originality/valueThis paper collates, classifies and organizes the extant research in retail from the onset of the COVID-19 pandemic. It identifies three retail consumption themes: short-term, long-term reversible and long-term irreversible changes. Research agenda related to the retailer and consumer behaviour is identified; for each of the three categories, facilitating the extraction of pertinent research questions for post-COVID-19 studies.

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Section: Analysis and Resultsmentioning

confidence: 99%

Retailing during the COVID-19 lifecycle: a bibliometric study

Gupta

Mukherjee

Garg

2023

IJRDM

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“…Li (2022) studies the outsourcing strategy of the offline retailer's private brand and its impact on the manufacturer and finds that outsourcing the production of the private brand to the national brand manufacturer may increase social welfare. Compared to the investigation on private brands of offline retailers, online retailers’ (or platforms’) private brands have not received sufficient attention from the academic community (Li et al , 2021a; Huang et al , 2022; Shen et al , 2022; Zhang et al , 2022). Huang et al (2022) consider the interactions between the adoption strategy of private brands and selling mode selection when there are strategic consumers in the market and find that the national brand manufacturer likes agency selling if consumers are less strategic.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Compared to the investigation on private brands of offline retailers, online retailers’ (or platforms’) private brands have not received sufficient attention from the academic community (Li et al , 2021a; Huang et al , 2022; Shen et al , 2022; Zhang et al , 2022). Huang et al (2022) consider the interactions between the adoption strategy of private brands and selling mode selection when there are strategic consumers in the market and find that the national brand manufacturer likes agency selling if consumers are less strategic. The above article mainly considers the interaction between private brand introduction and selling mode choice.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/0885-8624.htm between the two formats is who sets the retail price of the product (Abhishek et al, 2016). Considering the practice regarding selling formats and private brands, the existing papers (Huang et al, 2022) show that the manufacturer's sales format selection is affected by the private brand for the platform, which implies that private brands should be seriously considered when the manufacturer makes the choice between the reselling and agency selling formats.…”

Section: Introductionmentioning

confidence: 99%

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Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Liu,

Zhang,

Wang

et al. 2023

JBIM

Self Cite

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Purpose In recent years, private brands for e-commerce platforms have experienced rapid growth. However, whether these platforms developing private brands should share their demand information with others and how such information sharing affects the sales format selection of national brand manufacturers have puzzled firm managers in practice. This paper aims to investigate the information-sharing strategy for the e-commerce platform and its influence on the sales format selection in the presence of the private brand. Design/methodology/approach The authors use a game-theoretical model to examine the interaction between the information-sharing strategy and sales format selection in a supply chain consisting of a manufacturer and a platform that operates a private brand. Findings The equilibrium results show that when the commission rate is low, the manufacturer favors agency selling, and the platform shares demand information with the manufacturer; when the commission rate is high, the manufacturer prefers reselling, and the platform does not share the information. This preference is affected by information forecasting accuracy; as the information forecasting accuracy increases, the manufacturer prefers to adopt agency selling, and the platform tends to share the information. Interestingly, under agency selling, sharing information with the manufacturer can increase the platform’s profit from selling the private brand and achieve a win-win situation for them. Furthermore, we show that the manufacturer can inspire the platform to share the information with himself by adopting agency selling, whereas the platform sharing the information improves the probability that the manufacturer adopts agency selling. Moreover, the manufacturer may have a first-mover advantage. In particular, the manufacturer moving first increases the likelihood that the manufacturer chooses agency selling and the platform shares the information. Originality/value This paper contributes to sales format literature by exploring the effect of information sharing strategy on sales format selection in the presence of the private brand and can help manufacturers and platforms to make suitable decisions regarding information sharing and sales format selection.

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“…Reference [16] investigated the degree of influence of the free-riding effect on the channel selection of manufacturers and analyzed the changes in sales, equilibrium pricing, and profits of manufacturers in different channels under the influence of the free-riding effect. rough the literature review of live broadcast sales and dual-channel supply chain [17], it can be seen that the existing research on live broadcast sales is only from a partial perspective, and most of the existing literature only studies the phenomenon, flow, and development trend of live broadcast sales. From a theoretical point of view, the existing literature rarely uses quantitative models to analyze live broadcast sales.…”

Section: Introductionmentioning

confidence: 99%

Stackelberg Game Perspective on Pricing Decision of a Dual‐Channel Supply Chain with Live Broadcast Sales

Zhang

Liu

2022

Complexity

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Focusing on the dual-channel supply chain with live broadcasts selling, this paper investigates the service overflow of live broadcasts with Stackelberg game perspective and the impact of retailers’ different market potentials on the pricing decisions of dual-channel members. Meanwhile, it also evaluates the pricing strategy of online retailers after introducing KOL (Key Opinion Leader) live broadcasts. The results show that when one of the dual-channel retailers adopts live broadcast sales, the live broadcast service overflow will have an adverse impact on it, but the degree of the impact depends on the market potential of supply chain members, and different power structures can be used to offset the adverse impact of live broadcast service overflow. Then, the live broadcast sales service overflow will have a certain beneficial impact on online retailers under certain circumstances. Furthermore, with the increase of live broadcast sales service overflow, the retail prices of both companies will decline, while the live broadcast sales service overflow is more beneficial for consumers.

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Interacting with strategic waiting for store brand: Online selling format selection

Cited by 20 publications

References 78 publications

Retailing during the COVID-19 lifecycle: a bibliometric study

Retailing during the COVID-19 lifecycle: a bibliometric study

Manufacturer's sales format selection and information sharing strategy of platform with a private brand

Stackelberg Game Perspective on Pricing Decision of a Dual‐Channel Supply Chain with Live Broadcast Sales

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