“…3, No. 9 ISSN: 2222 Previous studies have amply demonstrated the significant relationship between trust and customer satisfaction and loyalty in the banking business (e.g., Beerli, Martin & Quantana, 2004;Ehiobucher & Kan, 2012;Kantsperger & Kunz, 2010;Ndubisi & Wah, 2005;Ndubisi, Wah & Ndubisi, 2007) and in non-banking business ( Caceres & Paparoidamis, 2007;Casielles, Alvarez & Martin, 2007;Chattananon & Trimetsoontorn, 2009;Hau & Ngo, 2012;Kiyani, Niazi, Rizbi & Khan, 2012;Morgan & Hunt,1994;Narteh, Agbemabiese, Kodua & Braimah, 2013;Nguyen & Liem, 2013). …”