Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior

Abstract

This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people, who represent the most significant proportion of e-commerce clients. The survey measurements and hypotheses testing used the partial least square structural equation modeling (PLS-SEM) approach. The results of the study show that attitude (ß = 0.261, p = 0.000), subjective norm (ß = 0.264, p = 0.000), perceived usefulness (ß = 0.241, p = 0.013), and perceived ease of use (ß = 0.185, p = 0.032) have a positive relationship with intention to use sharia e-commerce for youths. In addition, perceived ease of use (ß = 0.759, p = 0.000) also significantly affects perceived usefulness as a moderator to intention. In comparison, perceived behavior control (ß = –0.042, p = 0.505) was an insignificant factor in using sharia e-commerce. This study also shows that religiosity (ß = 0.648, p = 0.000) is essential in a person’s attitude toward intending to use sharia e-commerce. The insignificant relationship between perceived behavior control and intention to use sharia e-commerce is believed to be because both conventional and sharia e-commerce are easily operated. Thus, youth people have not noticed many differences in using sharia e-commerce.

An Analysis of the Factors Affecting University Students Intention to Use Mobile Commerce: An Extended TPB

“…Hence, H1 is supported. The result is consistent with previous studies (Malik et al, 2023;EL Ashfahany et al, 2023;Ahmed & Barry, 2023). However, they discovered that attitude strongly impacted the intention to adopt mobile commerce.…”

“…Thus, H2 is supported. This finding is consistent with studies of previous scholars (EL Ashfahany et al, 2023;Kholid et al, 2023;Mollick et al, 2023;Gunawan et al, 2023;Yang et al, 2023;Ahmed & Barry, 2023). For instance, Kholid et al (2023) discovered that subjective norms significantly impact the intention to adopt mobile commerce.…”

“…Therefore, H3 is supported. This finding is confirmed by previous scholars (Widiar et al, 2023;EL Ashfahany et al, 2023;Ahmed & Barry, 2023). Therefore, students with a more robust sense of behavioural control tend to show a greater intention to use mobile commerce.…”

Why non-Muslims choose Islamic banking. Extended theory of planned behavior: a moderating factor of Islamic bank knowledge

“…Subjective norms relate to social factors that influence the individual and his or her environment, such as the cultural norms of social networks, regardless of whether they support or oppose the behavior in question. They are influenced by the beliefs and motivations that people engage with(Ashfahany et al, 2023). That is, the individual's decision to act is greatly influenced by the people around him(Pitchay et al, 2020).…”