Abstract:Within the unprecedented situation, Malaysian rural tourism was badly hit by the COVID-19 outbreak that reverberated across the global economy. This study represents the interdependency of revisit intention that correlated with rural tourism stigma and trust to excess the COVID-19 preventive efforts in uplifting the rural tourism in the country. As Malaysian daily COVID-19 cases are under control starting from November 2021, it is the appropriate time to study on the intention to revisit. Theory of planned beh… Show more
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