Intention to Purchase Medical and Health Insurance: Application of Theory of Planned Behavior

Dzulkipli, Mohd Redhuan; Zainuddin, Nik Nursyazwani Nik; Maon, Siti Noorsuriani; Jamal, Aziz; Omar, Muhamad Khalil

doi:10.1166/asl.2017.10092

Cited by 6 publications

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“…This relationship has verified in many studies in various disciplines [17,[26][27][28]. Therefore, the present study assumes that a consumer who has a favorable attitude towards personal insurance is more likely to purchase it.…”

Section: The Mediating Role Of Attitude and Behavioral Intentionsupporting

confidence: 54%

Decision Making in Personal Insurance: Impact of Insurance Literacy

et al. 2019

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Financial illiteracy and underinsurance have been revealed to be critical issues in the financial sustainability and well-being of families. However, studies show that financial literacy does not necessarily translate to insurance literacy, and more specialized education can improve insurance literacy. Little is known about the impact of insurance illiteracy on the inclination to seek and retain insurance. Considering this gap, our study aimed to investigate the direct and indirect effect of consumers’ insurance literacy on purchasing decisions of personal insurance. The study sample consists of middle-class consumers in Sri Lanka. A total of 300 valid questionnaires were collected and analyzed using a variance-based structural equation modeling. The results revealed that insurance literacy directly, and through its mediators of trust, perceived benefits, and favorable attitudes towards insurance, impacts the behavioral intention, significantly and positively. The cognition-based trust affected the purchase intention only through its mediators. Additionally, there is a significant difference between those who are having and not having insurance in terms of insurance literacy, trustfulness, and perceived value of insurance. This study is relatively a pioneer study, and findings will be of great interest to academicians and policymakers to encourage personal insurance as a tool in achieving financial security and well-being

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Section: The Mediating Role Of Attitude and Behavioral Intentionsupporting

confidence: 54%

Decision Making in Personal Insurance: Impact of Insurance Literacy

et al. 2019

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“…Perceived usefulness. Perceived usefulness denotes the degree to which people believe that improving a certain utility will increase their attitude toward purchasing health insurance (Dzulkipli et al, 2017;Liebenberg et al, 2012). Consumers' perceived usefulness reflects innovative technology that enhances performance (Berkman et al, 2011;Davis, 1989).…”

Section: Factors That Affect the Intention To Purchase Health Insurancementioning

confidence: 99%

Predicting the Intention and Purchase of Health Insurance Among Malaysian Working Adults

et al. 2021

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This study explored the effects of insurance literacy, perceived usefulness, attitude toward health insurance, subjective norm, and perceived behavioral control on the intention to purchase and the actual purchase of health insurance among working adults in Malaysia. This quantitative study adopted the cross-sectional design with data gathered from 1,308 working adults through a Google form link shared in social media. Upon analysis, the outcomes revealed that insurance literacy, perceived usefulness, attitude toward health insurance, subjective norm, and perceived behavioral control exerted a significantly positive effect on the intention to purchase health insurance. Intention to purchase health insurance exhibited a significantly positive impact on actual purchase of health insurance. Empirically, intention to purchase health insurance yielded a significantly positive mediating effect. Based on the multi-group analysis (MGA), the perceived behavioral control was significantly stronger among rural respondents than urban respondents, as well as among respondents with a bachelor degree than those with secondary school certificate. Referring to the retrieved empirical outputs, financial and health management policymakers, as well as insurance companies in Malaysia should concentrate more on the positive attributes of health insurance in order to improve the attitude of Malaysian working adults toward insurance and insurance literacy.

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“…Several studies have applied TPB and PMT to determine behavioral intention (Dzulkipli et al, 2017;López-Mosquera, 2016;Xiao et al, 2014). In insurance industry, TPB can be used to predict insurance purchasing behaviors and inconsistencies in insurance demand (Brahmana et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…Attitude is defined as an individual perceived behavior to be either negative or positive of certain behavioral intention. The attitude may be developed based on the individual previous experience of the same behavioral episode (Dzulkipli et al, 2017). A possible explanation may be due to the perceived usefulness of health insurance.…”

Section: Discussionmentioning

confidence: 99%

“…Many previous studies were conducted investigating the intention to take the recommended actions or behaviors. Dzulkipli et al, (2017) found that attitude and perceived benefits dimensions were the main factors influencing the behavioral intention towards medical insurance. However, Brahmana et al, (2018) found that perceived risk and perceived usefulness play important roles in the attitude towards the intention to purchase health insurance.…”

Section: Theory Planned Behavioural Modelmentioning

confidence: 99%

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Applicability of Theory of Planned Behavior and Protection Motivation Theory in Predicting Intention to Purchase Health Insurance

Azizam

Dzulkipli

Shamimi

et al. 2020

ABRIJ

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In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intention to purchase health and medical insurance among graduating students. A cross-sectional survey was performed for data collection. A total of 443 questionnaires were completed and valid for data analysis purposes. Findings showed that there was statistically significant correlation between attitudes and subjective norm with the intention to purchase medical insurance. Severity, vulnerability and self-efficacy correlate negatively, while response efficacy demonstrates a positive correlation. Despite of the negative perception over private insurance, it significantly reduces out of pocket expenditures for medical care. Thus, there is a need of a further study examining the factors affecting the demand and individual’s decision purchasing private insurance in Malaysia

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Intention to Purchase Medical and Health Insurance: Application of Theory of Planned Behavior

Cited by 6 publications

References 0 publications

Decision Making in Personal Insurance: Impact of Insurance Literacy

Decision Making in Personal Insurance: Impact of Insurance Literacy

Predicting the Intention and Purchase of Health Insurance Among Malaysian Working Adults

Applicability of Theory of Planned Behavior and Protection Motivation Theory in Predicting Intention to Purchase Health Insurance

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