Intention to purchase alternative tobacco products as a function of smoking status and responses to advertising, packaging, and sensory experiences

Sharma, Asha; June, Kristie M.; Norton, Kaila J.; Fix, Brian V.; Bansal-Travers, Maansi; Rees, Vaughan W.; O’Connor, Richard J.

doi:10.1016/j.addbeh.2022.107291

Cited by 1 publication

(1 citation statement)

References 32 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Published scienti c literature suggests that combustible cigarette users who successfully switch to ENDS frequently cite availability of appealing avors as a reason for initially or continually using ENDS to reduce, quit, or prevent relapse to smoking (35)(36)(37)(38). Speci c avors used upon initiation of ENDS by combustible cigarette users have been shown to differ from avors used after switching (39) (45). Product appeal, likelihood to try, and likelihood to regularly use any avor of Study IP was signi cantly higher among current tobacco users than tobacco non-users, also congruent with evidence from scienti c literature (37,46,47).…”

Section: Discussionmentioning

confidence: 63%

Appeal and Likelihood of Use of Multiple Flavor Varieties of BIDI® Stick Electronic Nicotine Delivery Systems among Adult Current, Former, and Never Tobacco Users in the United States

McDowell

Yue

Lyden

et al. 2022

Preprint

View full text Add to dashboard Cite

Purpose The purpose of this study was to assess product appeal, likelihoods of use, and intended use of a disposable electronic nicotine delivery system (ENDS) product (BIDI® Stick), that is available in a variety of flavors, among adults and young adults in the United States with different tobacco use histories. Methods Product appeal, likelihood to try, likelihood to regularly use, and intended use of eleven flavor varieties of BIDI® Stick products was assessed among adult and young adult current, former, and never tobacco users. Participants were screened and recruited from an online panel of individuals in the United States. A total of N = 2,820 participants were enrolled in the study, including n = 1,484 current, n = 568 former, and n = 768 never tobacco users. Participants rated product appeal and reported how likely they would be to try and regularly use the product. Current cigarette smokers reported their intended use of eleven flavor varieties of BIDI® Stick. Results Current tobacco users found BIDI® Stick products to be more appealing than tobacco non-users. Tobacco non-users, including former and never tobacco users, reported significantly lower likelihood to try (p < 0.001) and likelihood to regularly use (p < 0.001) any BIDI® Stick product, regardless of whether the product was tobacco flavored, menthol flavored, or non-tobacco flavored. Young adult (ages 21–24 years) tobacco non-users did not report statistically different likelihood to try BIDI® Stick, regardless of flavor, when compared to older adult (age ≥ 25 years) tobacco non-users (p = 0.148). Most current cigarette users intending to quit smoking reported they intend to use BIDI® Stick to reduce or quit cigarette smoking. Conclusions This research helps address gaps in knowledge regarding perceptions and potential use of a disposable ENDS product that is available in a variety of flavors. Results demonstrate that tobacco non-users, including young adult tobacco non-users, are unlikely to use any BIDI® Stick product, regardless of flavor. Current tobacco users reported significantly higher likelihood to try and likelihood to regularly use BIDI® Stick than tobacco non-users and reported higher likelihood to try non-tobacco flavored BIDI® Stick products. Current cigarette users reported they intend to use BIDI® Stick to reduce or quit smoking. Availability of BIDI® Stick, and specifically non-tobacco/non-menthol flavored BIDI® Stick products, may benefit current cigarette users without posing a substantial risk of initiation by tobacco non-users, including young adults.

show abstract