Intention to Adopt Sustainable Energy : Applying the Theory of Planned Behaviour Framework

Srivastava, Chetan; Mahendar, G.

doi:10.17010/ijom/2018/v48/i10/132325

Cited by 8 publications

(10 citation statements)

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“…It allows external variables that largely impact the predictive nature of intention regarding a particular field of research. Therefore, researchers have used the TPB to know the intention of consumers, and the TPB states that intention influences the behavior as mentioned in this study, which is in line with the past studies (Kumar et al, 2020;Akroush et al, 2019;Abreu et al, 2019;Srivastava and Mahendar, 2018). And, the present paper has also used marketing mix variables to know how intention can influence the behavior, and the same is found in the past studies (El-Khozenadar and El-batta, 2018;Eneizan et al, 2018;Jayaraman et al, 2017).…”

Section: Theoretical and Constructs Theory Of Planned Behaviorsupporting

confidence: 79%

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Alam

M.S

2022

IJESM

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Purpose Researchers are of the point of view that solar products are important, concerning society, environment and sustainability and thus with a standpoint belief that the awareness, as well as the perception of consumers, should be changed. With this understanding, this study aims to access and know the mindset of Indian consumers regarding solar products. Design/methodology/approach The respondent for the study was chosen from the four different states of India, i.e. Maharashtra, Uttar Pradesh, Bihar, West Bengal, and one union territory of India, i.e. Jammu and Kashmir. For the best results, 501 questionnaires were distributed among selected areas. The interview method with the questionnaire was used by the researcher in the urban and rural areas of the Maharashtra, Bihar and urban areas of Uttar Pradesh. The data were also collected based on the questionnaire from Jammu and Kashmir, West Bengal and Uttar Pradesh. The researchers have used the convenience sample method, as it was more suitable for the study. The researchers have targeted rural and urban areas to know the awareness of solar product utility with reference to the social marketing aspect. Findings Attitude, subjective norm, price and promotion variables impact consumers’ purchase intention. Research limitations/implications This study is useful for academicians, social marketers, business practitioners and researchers to enhance their knowledge about the perception of Indian consumers toward solar products. Practical implications This paper will help the social marketers focus on their thinking and activities, which in turn will help policymakers, people and professionals concerned with the social marketing aspect. Social implications It is hoped that this research work will add value to the social marketing aspect and help social marketers, policymakers, practitioners and society. The paper has accomplished connecting people with solar products for the betterment of society. Originality/value The paper contains original ideas and a unique perspective on social marketing, which will be useful for social marketers and practitioners.

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Section: Theoretical and Constructs Theory Of Planned Behaviorsupporting

confidence: 79%

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Alam

M.S

2022

IJESM

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“…For example, Wan et al (2017a) found a significant relationship between ATT × SN and recycling intention [46]. Srivastava and Mahendar (2018) also presented that ATT × SN strongly related to households' adoption intention of green energy product [47]. Hukkelberg et al (2014) indicated that the effect of ATT × SN on quitting smoking intention is significant as well [48].…”

Section: Interactions Between Tpb Predictorsmentioning

confidence: 98%

Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China

et al. 2020

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Changing energy consumption behavior is a promising strategy to enhance household energy efficiency and to reduce carbon emission. Understanding the role of psychological and demographic factors in the context of energy-conservation behaviors is critical to promote energy-saving behaviors in buildings. This study first proposes a theoretical framework built on the Theory of Planned Behavior (TPB). Based on the collected survey data from 207 families (553 residents) in three communities in Xi’an, a typical city in northwest China, the research examines how three standard TPB predictors, namely attitude, subjective norm, and perceived behavioral control, as well as their interactive effects and three socio-demographic factors (i.e., house ownership, education and household income) influence building occupants’ energy-saving intention at home. Through structural equation modeling and keyword analysis, this study reveals that two interaction terms, namely attitude and subjective norms, as well as attitude and perceived behavior control, significantly influence building occupants’ energy-saving intention. Furthermore, this study implies that household income may positively associate with occupants’ energy-saving intention. The model in this study would be conducive to architects and property managers to mitigate severe building energy overuse problem in design and operation stages. Based on a qualitative analysis, the study then discusses the limitations of the study and further research direction. The results of this study would be conducive to building designers and operators to develop customized architectural or informatic interventions and to mitigate the severe energy overuse problem in the residential sector in northwest China.

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“…TPB has been successfully used to predict and explain behavior in a variety of domains (Fishbein and Ajzen, 2010), also in relation to sets of pro-environmental behaviors (de Leeuw et al, 2015) or specific topics such as sustainable mobility (Bamberg et al, 2003;Wang et al, 2016), "green" purchasing choices (Dean et al, 2012;Sparks and Shepherd, 1992) and domestic use of environment-friendly products (Pierrette et al, 2018), recycling and reducing waste (Carrus et al, 2008;Chu and Chiu, 2003;Terry et al, 1999), water and energy saving methods (Cooper, 2017;Ru et al, 2018;Srivastava and Mahendar, 2018). Importantly, TPBbased surveys have shown their robustness as regard the influence of social desirability and questionnaire format (Armitage and Conner, 1999).…”

Section: Drinking By Reusable Bottlesmentioning

confidence: 99%

Intention to adopt pro-environmental behaviors among university students of hard and soft sciences: the case of drinking by reusable bottles

Fedi

Jong

Rollero

2021

IJSHE

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Purpose The market of bottled water is one of the largest in the world. Paradoxically, the consumption of water in plastic bottles is highest in countries rich in the potable tap water of excellent quality. This paper aims to gain a better understanding of the factors that foster or hinder the intention to use refillable water bottles by university students and to determine whether their study program played a moderating role. Design/methodology/approach Within the framework of Ajzen’s theory of planned behavior (TPB), this paper conducted this cross-sectional study to understand the influence of attitudes, norms and perceived behavioral control (PBC) on the intention to drink tap water from reusable bottles. Italian university students (n = 540) majoring in the hard (42.4%) or the soft (57.6%) sciences completed an anonymous self-report questionnaire. Findings For both groups, there was a significant association between attitudes and intention to use a refillable water bottle. The intention to drink tap water was also influenced by PBC among the hard science students, whereas among the soft science students the descriptive norm exerted a significant influence. Originality/value This is the first application of TPB, a well-established theoretical and methodological framework, to understand the intention of university students to drink tap water from reusable bottles. Within the framework of TPB, this study is the first to address this specific pro-environmental behavior and explore the potential moderating role of university studies programs, which proved significant.

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Intention to Adopt Sustainable Energy : Applying the Theory of Planned Behaviour Framework

Cited by 8 publications

References 0 publications

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India

Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China

Intention to adopt pro-environmental behaviors among university students of hard and soft sciences: the case of drinking by reusable bottles

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