“…These include the sufficiency of the theories in terms of being able to predict intentions and behaviours based on their initial formulations, (mis)perceptions of rationality and deliberation, inconsistent measurement items and operational definitions, challenges to underlying assumptions of causality, and debates about the theories not being falsifiable (e.g., Conner & Armitage, 1998;Greve, 2001;Hardeman, et al, 2002;Ogden, 2003;Schwenk & Möser, 2009;Smith, 1999;Sniehotta, 2009;Sutton, 2002;Webb & Sheeran, 2006). Some of these criticisms have in turn garnered their own critical commentaries (e.g., Ajzen & Fishbein, 2004;Fishbein & Ajzen, 2010;Trafimow, 2009).…”