Intensity of the creative economy agency and partnership in empowering micro and small enterprises

Abstract

Purpose ─ This paper analyzes the determinants of micro and small enterprise company performance and its employees in Indonesia using a data set covering 2010 – 2019. Method ─ This study uses the robust estimation of the panel data regression method to estimate an alternative least squares regression that does not require strict assumptions and is not sensitive to outliers. Findings ─ The study's findings are as follows: 1) Improving resources, markets, entrepreneurs, and institutions has different impacts on business performance and workers' compensation due to the complexity and size of businesses, 2) The formal education of micro and small business entrepreneurship and institutionalization of partnerships have improved workers' compensation but not business performance, 3) Improving resource access, market orientation, and policies indirectly implemented by the Creative Economy Agency have improved business performance but not workers' compensation. Therefore, programs aimed at enhancing productivity of entrepreneurs and workers through partnerships are a key factor in improving the competitiveness of micro and small enterprises. Originality ─ Four determinants of the business environment of micro and small enterprises were analyzed to determine their impact on entrepreneur and worker performance, in order to identify the key factors contributing to the successful empowerment of these businesses.

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

“…UMKM mampu membantu ekonomi masyarakat baik di kota maupun di desa, dikarenakan UMKM memiliki ketangguhan dalam menghadapi krisis ekonomi, mampu menyerap tenaga kerja di bidang non pertanian, serta mendorong kreatifitas dalam usaha (Hanim and Noorman 2018). Individu sudah mulai membuka wawasan mengenai membuka usaha secara mandiri tidak hanya sebatas sebagai pencari kerja saja, mulai dari usaha makanan dan minuman, agribisnis, kecantikan, digital dan lain-lain (Dewanta and Sidiq 2023).…”

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