Intelligent Tourism for a Fragile Ecosystem: Promoting Sustainability in the Santurbán Paramo with Industry 4.0

Abstract

The Paramo de Santurbán in Colombia, a unique ecosystem, is under threat from mining activities and the challenge of sustainable water management. This study investigates tourism as a potential solution, highlighting the importance of understanding tourism stakeholders' impact on the ecosystem's sustainable development. Utilizing the MACTOR software, the analysis included a wide range of stakeholders—thematic experts, tourism entrepreneurs, and governance professionals. Findings indicate that various stakeholders, notably the government, local communities, and tourism entrepreneurs, significantly influence the Paramo. The government is crucial in ensuring tourism's sustainability through regulation, whereas local communities, although benefiting from tourism, require protection against its potential negative impacts. These insights are instrumental for strategic tourism planning and promotion in the Santurbán Paramo, guiding decision-makers towards sustainable ecosystem management.