“…A product sound can be generated from physical factors that are transmitted to psychoacoustic factors, which induce psychological reactions in customers and influence their attitudes and behaviors, such as a preference for industrial products (Özcan & Schifferstein, ; Petiot, Kristensen, & Maier, ; Pietila & Lim, ; Västfjäll, Gulbol, Kleiner, & Gärling, ), food‐related behaviors (Elder & Mohr, ; Spence & Shankar, ; Zampini & Spence, ), and brand‐image enhancement (Fastl, ; Flath & Klein, ; Lyon, ). Companies have attempted to develop appropriate sounds to improve the affective reactions of customers, which refers to people's feelings and emotional responses to the sound.…”