HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL COMPANIES:CONCEPTS OF TALENT MANAGEMENT AND MOTIVATIONAL MANAGEMENT management. In the context of dynamic transformations, socio-economic, innovative and technological achievements, the role of knowledge has gained a new meaning, transforming the general idea of international companies about the employee and his/her value. Competition in the global labor market is becoming increasingly fierce; this requires employers to use more effective, modernized personnel search tools, rational methods of recruitment, as well as approaches to managing them that will maximize personal potential and use it to their advantage. It is determined that the trends of global transformations preceded the development of the concepts of talent management and motivation management. They are widely used at the global level, where the concentration of valuable, in-demand employees is maximized. Thus, the trend of improving talent, knowledge and motivation management is promising, which proves the importance of studying management concepts, improving the practical component of human capital management to rationalize the use of personal resources not only on an international scale, but also on a national scale.Comparison, methods of abstraction and analysis (for determine the essence of modern human capital management concepts, compare them and make theoretical generalizations about the role of HR management in the work of international companies) and generalization (for draw conclusions about the impact of talent management and motivational management concepts on the functioning of international companies) are the research methods which were used in the article.In this science paper, the essence of human resource management, its importance at the level of international companies was determined, and attention was focused on promising areas -talent management and motivational management. The authors summarize the main features of these two methods, analyze their effectiveness in the context of recruiting high-quality personnel and establishing communication with staff. As a result of the study, it was determined how knowledge management affects the activities of international companies and why the use of talent and motivation management concepts is promising.Ключові слова: талант-менеджмент, міжнародні компанії, управління людськими ресурсами, знання, людський капітал, світовий ринок, мотиваційний менеджмент, сучасні концепції HR-менеджменту.