“…The different interpretations of IC lead to the conclusion that IC includes abilities and resources that are valuable, rare, inimitable and non-substitutable. If a firm can achieve this, it can ensure better performance along with sustainable CA (Zlatkovic, 2018;Bhattacharjee et al, 2020;Chatterjee, 2020;Ghosh et al, 2020). Different scholars have classified IC with different dimensions such as SC and HC (Edvinsson and Malone, 1997;Christos, 2019;Chaudhuri et al, 2021;Majumdar et al, 2020;Bhattacharjee et al, 2020;Chatterjee et al, 2021b); SC, employee capital and consumer capital (Zerenler et al, 2008;Barrena-Mart ınez et al, 2019;Chatterjee et al, 2021a); and social capital, HC and organization capital (Reed et al, 2006;McDowell et al, 2018;Chatterjee et al, 2020).…”