Integration Strategies for Electronic Device Supply Chains

Abstract

The growth in the manufacture and distribution of electronic devices is one of the most significant sources of continuing innovation of the last half-century. These products are notable in that they integrate physical elements (i.e. hardware) and virtual elements (e.g. software) to deliver value to customers. This chapter examines the role of innovation in electronic product supply chains by exploring the commonalities and differences between the distribution models of digital and physical elements and examining alternative frameworks from which digital and physical distribution methods can be merged. A number of contemporary case studies are presented that highlight how the different elements can work together to deliver continuously innovative value to customers.