2017
DOI: 10.35774/econa2017.01.199
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Integration of Corporate Social Responsibility Into the Corporate Strategy

Abstract: Introduction. The issue of strategizing corporate management approach during the implementation of the concept of corporate social responsibility (CSR) is considered in the article. The implementation of CSR concept in the enterprise’s overall strategy is one of the important areas of building mutually beneficial relationships with key stakeholder groups. Purpose. The research aims to justify a comprehensive strategic approach to CSR on the basis of the construction of integrated corporate and business strateg… Show more

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Cited by 2 publications
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“…Issues of strategic management of corporate approaches to enterprise management based on business models become especially relevant at the macro level. In particular, E. Kamishnikova, (2017) points out one of the priority areas of cooperation with key stakeholder groups to choose the introduction of the concept of corporate social responsibility (CSR) into the overall enterprise strategy [2].…”
Section: Introductionmentioning
confidence: 99%
“…Issues of strategic management of corporate approaches to enterprise management based on business models become especially relevant at the macro level. In particular, E. Kamishnikova, (2017) points out one of the priority areas of cooperation with key stakeholder groups to choose the introduction of the concept of corporate social responsibility (CSR) into the overall enterprise strategy [2].…”
Section: Introductionmentioning
confidence: 99%