Integration in strategic alliances: a conceptual framework of IT use in marketing as NPD key factor

Torrent‐Sellens, Joan; Jiménez, Ana I.; Vilaseca, Jordi

doi:10.7238/in3wps.v0i6.898

IN3 work. pap. ser.

2007

DOI: 10.7238/in3wps.v0i6.898

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Integration in strategic alliances: a conceptual framework of IT use in marketing as NPD key factor

Joan Torrent‐Sellens¹,

Ana I. Jiménez²,

Jordi Vilaseca³

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Integration in strategic alliances: a conceptual framework of IT use in marketing as NPD key factor

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References 135 publications

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