Integrating the customers’ perceived risks and benefits into the triple-channel retailing

Antecedents of Online Purchase Intention and Behaviour: Uncovering Unobserved Heterogeneity

“…It translates into the consumer's subjective belief that he/she will gain something from the Internet purchase (Forsythe et al, 2006). The convenience of shopping in the privacy of home or anywhere and anytime, the possibility to save time and money, accessing a wider selection of products, searching before buying and being able to compare offers are some of the perceived benefits that can influence the online purchase intention, behaviour and loyalty (Fang et al, 2016;Hubert et al, 2017;Pappas, 2017a;Zhang et al, 2017). Online purchasing has utilitarian benefits, but also hedonic value, referring to the enjoyable shopping experience provided by the channel, which can be a strong motivator (Bilgihan, 2016;Childers, Carr, Peck, & Carson, 2001;Molinillo et al, 2017;Shang, Chen, & Shen, 2005).…”

“…Recognising an opportunity in this trend, suppliers are increasingly including the Internet in their distribution strategies. Depending on the conditions of demand and the level of Internet acceptance, a dual channel structure, integrating offline and online, can, indeed, yield both manufacturers and retailers competitive advantage (Zhang, Zhang, Mizgier, & Zhang, 2017). There are notable differences between online and offline shoppers, however (Arce-Urriza, Cebollada, & Tarira, 2017;Díaz, Gómez, & Molina, 2017) as well as variations among online consumers.…”

“…Research shows that intention to purchase, repurchase and loyalty are associated with perceptions of the value of the online channel (Molinillo, Gómez-Ortiz, Pérez-Aranda, & Navarro-García, 2017;Wu, Chen, Chen, & Cheng, 2014). Recent studies have considered the effect of perceived benefits, such as convenience, cost-effectiveness and variety, along with perceived risks and trust on the online shopping environment (Sharma, Menard, & Mutchler, 2017;Zhang et al, 2017).…”

“…Some research establishes the trust-perceived benefits relationship but applying the concept of perceived risk instead of trust. Hubert, Blut, Brock, Backhaus, and Eberhardt (2017), for example, concluded that different types of risk are predictors of usefulness perceptions of mobile shopping, studied as a measure of helpfulness and convenience, which other studies include as one of the measures of the perceived benefits construct (Al-Debei et al, 2015;Zhang et al, 2017). Furthermore, Pappas (2017a) found that the relationship between the perception of risks and benefits is reciprocal.…”

A Study on Green Supplier Selection in Dynamic Environment

“…Zhang et al [25] studied the channel selection strategy of a corporation based on the agent-based modelling approach. They addressed the uncertainty that was derived from the heterogeneity of potential consumers' valuations and schematically characterizing the demand distribution.…”