Integrating tea and tourism: a potential sustainable livelihood approach for Indonesia tea producer central area

Abstract

The social changes within society with regard to tea are widespread in Indonesia and today are experienced as tourism, where a part of many tourist activities, whereby local tea traditions, cultures, services and attractions are experienced. Indonesia as both tea-producing and tea-consuming country has high potential to integrate with tourism to increase the sustainability of community livelihood. This study used a sustainable livelihood approach in a systematic framework to examine the relationships between tea and tourism, as well as enriched the interviews of tourist actors and 203 tourists with experiences of visiting the tea tourism destinations. This study finding that there has been an increase of diversity of livelihoods of the people around the tea plantations where have been developed into tourism. Corporate social responsibility provides a further opportunity in sustainable tea tourism development. Increasing services satisfaction of the tea tourists is one of the most important ways to increase the revisit intention. Creating a mutual partnership synergy can cover the lack of resources and competencies in tea and tourism integration development. For practical implications in the future are the important to enlarge integration between tea and tourism, build partnership, stimulate more local participation, and increase local benefits as their ways of life.

Use of Local Culinary to Support Marine Tourism on Mampie Beach Polewali Mandar, Indonesia

“…Operationally, (Berno et al, 2022) suggest that the main activity that can create synergies between culture, history, and nature is exploring food, places, and people to get the "story" of local food. Reflecting on the marketing model of the tea beverage industry so far, not much has been socialized about the social conditions, the farming community, how their background, and local traditions widely by local tea producers (Sita et al, 2021). (Su et al, 2019) states that such practices lead to income disparities within the community that cause social problems in the long run.…”

Bibliometric analysis of beverage tourism studies

“…Mineral waters, fresh juices, tea, and coffee are considered a beverage as examples have shown it is possible to divide beverage tourism into subcategories (Larsen et al, 2010;WTFTA, 2022). Beer tourism, wine tourism, whiskey tourism, sake tourism, tea tourism, cider tourism, liquor tourism, coffee tourism, and vodka tourism are some of the subcategories of beverage tourism (Cankül & Şabanoğlu, 2020;Kline & Cole, 2017;Plummer et al, 2005;Sita et al, 2021;Wang et al, 2019;Wei & Xu, 2021). The development in gastronomic tourism in recent years has also been reflected in studies related to beverage tourism, which is an important gastronomic value.…”

“…Tea tourism can provide distinctive experiences to travellers. Furthermore, it can contribute to the product, service industries and tourism industry as a whole while also assuring long-term growth (Jolliffe, 2007;Sita et al, 2021). Tea farms are becoming increasingly popular as tourist destinations (Yeap et al, 2021).…”