“…When consumers' preferences are uniformly distributed along a segment of a product space like the Hotelling model, a straight-line demand function in Assumption 1 is derived as a result of the optimization behavior of consumers. Accordingly, subsequent management studies that construct analytical transfer pricing models frequently employ the linear demand schedule (e.g., Narayanan and Smith, 2000;Baldenius et al, 2004;Baldenius and Reichelstein, 2006;Shor and Chen, 2009;Matsui, 2011aMatsui, , 2011c. Following the literature, we employ the linear demand function in our simulation analysis.…”