Integrating eco‐labeling and green advertising in achieving Sustainable Development Goal 12
Shahbaz Abbas,
Hania Munir,
Yasir Ahmad
Abstract:Sustainable Development Goal 12 (SDG‐12), that is the responsible consumption and production, is aimed to encourage producers and consumers to consider sustainable development while producing and consuming products. However, it is imperative to estimate the social achievement of SDG‐12 objective at the consumption end. Eco‐labeling and green advertising are the common business marketing strategies employed to inform and influence consumers to make environmentally conscious choices. This study explores the inte… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.