“…Namely, flow occurs when an individual fully focuses with complete concentration, optimal enjoyment and interest, while engaging in an activity which is challenging for the given required skills of the specific person (Erhel & Jamet, 2019 ). Flow is used to express a person’s feelings during a creative activity, and the stronger the flow, the more fun the person is having (Yang & Hsu, 2020 ). In recent years, flow theory has been widely used in various contexts, such as the workplace (Rivkin et al, 2016 ; Xanthopoulou et al, 2017 ), education (Shernoff et al, 2003 ; Wu et al, 2020 , 2021 ), marketing (Mao et al, 2020 ), sports (Jackson & Marsh, 1996 ), online activities (Wu & Chang, 2005 ; Yan et al, 2013 ), and quality of life (Hirao et al, 2012 ).…”