2016
DOI: 10.17265/1537-1506/2016.01.004
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Integrating Data Mining Into Managerial Accounting System: Challenges and Opportunities

Abstract: Data mining involves extracting information from large data sets, discovering the hidden relationships and unknown dependencies, and supporting strategic decision-making tasks. The alignment of data mining and business would bring benefits to the organization's management. The study investigated the adoption of data mining technologies in managerial accounting system, concentrating on the challenges and opportunities. The research showed that with the technology adoption, managerial functions could be improved… Show more

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Cited by 2 publications
(1 citation statement)
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“…For example, although the concept of "customer value" commonly used in marketing management is very useful for marketing management, it is difcult to measure customer value in practice, and few or even no enterprises can calculate customer value. [4]. As the core technology of the big data era, data mining technology is to mine data through new systems, new tools, and new models, and extract data from massive data to support their own decisions [5].…”
Section: Introductionmentioning
confidence: 99%
“…For example, although the concept of "customer value" commonly used in marketing management is very useful for marketing management, it is difcult to measure customer value in practice, and few or even no enterprises can calculate customer value. [4]. As the core technology of the big data era, data mining technology is to mine data through new systems, new tools, and new models, and extract data from massive data to support their own decisions [5].…”
Section: Introductionmentioning
confidence: 99%