“…While numerous academic studies have addressed the assessment of various digital genres, the existing academic literature specifically related to social media is scant. For example, within the larger umbrella of digital content, a significant body of work has addressed the assessment of various genres such as digital portfolios (e.g., Lorenzo and Ittelson, 2005;Woodward and Nanlohy, 2010;Yancey, McElroy, and Powers, 2013;Zanzucchi and Truong, 2013); digital writing (Yancey, 2004;McKee and DeVoss, 2013;Moran and Herrington, 2013;Poe, 2013;Hicks 2015); new media writing (Penrod, 2005;Ball, 2006;Sorapure, 2006;VanKooten, 2013); and multimodal composition (Anderson et al, 2006;Borton and Huot, 2007;Shipka, 2009;Murray, Sheets, and Williams, 2010;Katz and Odell, 2012;Adsanatham, 2012;National Writing Project MAP Group, 2013). On the other hand, academic assessment literature specifically tied to social media is currently lacking, although Jain et al (2012), who assessed the use of a social software blog space called Trading Room, argued their study provided 'empirical evidence of the efficacy of blogs and social media in higher education, in particular in finance' (702).…”