Integrating and extending the SOR model, TAM and the UTAUT to assess M-commerce adoption during COVID times
Muhammad Zafar Yaqub,
Saeed Badghish,
Rana Muhammad Shahid Yaqub
et al.
Abstract:PurposeThis study aims to integrate and extend leading contemporary underpinning frameworks such as the Stimulus Organism Response (S-O-R) model, Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) to assess the determinants of M-commerce usage during COVID-19 times. Besides direct effects, the study examines the mediating role of behavioral intention in affecting the relationship between a few external stimuli, internal states (of the organism) and M-commerce usage… Show more
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