2024
DOI: 10.55267/iadt.07.15203
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Integrating Aesthetic Theory into the Design of Immersive Exhibitions for Data Imaging

Yunchen Zhang,
Muhammad Fadhil Wong Abdullah

Abstract: The aim of this study is to integrate the aesthetic theory into an immersive data imaging exhibition that shows how aesthetic principles influence user engagement, visual appealing and complex interaction in Tri Sphere Technologies. The study used mixed methodology for evaluating immersive visualization styles on interaction complexity, typography, average rating, color harmony and information architecture as well as aesthetics. The qualitative analysis investigated the immersive user engagement, exploration o… Show more

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