Integrated View of Inter-Firm Cooperation: An Empirical Study in Tourism Region

Abstract

Many studies have tried to explain the inter-firm relationship especially inter-firm cooperation. However, among them, the role of social influence has gotten little empirical investigation or to be neglected. Using survey data from SME tourism enterprises in Vietnam, the study tries to explain inter-firm behaviours based on integrating theories from different disciplines. The study reveals that cooperative intention is the main predictor of cooperative decision. Further, it confirms the positive influence of social impact and similarities between partners on inter-firm cooperation. The study provides theoretical and managerial foundations because the research addresses the relationships among these constructs in inter-firm context.

Improving the Dynamic Competitiveness of Enterprises: Research in the Field of Tourism

“…Moreover, in the era of economic integration, linking and cooperating with suppliers and customers in the value chain has become increasingly important (Nguyen, 2012;2015). Through this, businesses can improve and enhance their creative capacity to better meet customer requirements (Nguyen & Gioi, 2013).…”

“…This requires businesses themselves and especially administrators to have the ability to cooperate and connect not only in the business field but also to strive to become a factor in the social network. Under the characteristics of Vietnam, this trend is very different among managers (Nguyen, 2015), it requires managers to be able to take risks, create change, and engage with the net.…”