“…To reach the aims aforementioned, however, IT cannot remain a “nice” theoretical principle; rather it has to be interiorized and become part of the internal culture of an organization (Dumay & Dai, 2017; Feng et al, 2017) and of its way of thinking, making decisions, and acting (La Torre et al, 2019). In this way, IT would help organizations to conceptualize not only the complex pattern of relationships within the organization's business domain but even the unobservable (Malafronte et al, 2020; Malafronte & Pereira, 2021). In the end, as argued by IIRC (IIRC, 2021, p. 3) “the more that integrated thinking is embedded into an organization's activities, the more naturally will the connectivity of information flow into management reporting, analysis and decision‐making.”…”