Integrated Marketing Communication Kedai Sodare Kopi Dalam Meningkatkan Brand Awareness

Novrian, Aldrich; Rizki, Menati Fajar

doi:10.25299/medium.2021.vol9(1).7444

Cited by 4 publications

(3 citation statements)

References 5 publications

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“…This research explores the communicative abilities of various art mediums, involving images, speech, music and duration, in conveying interpersonal meaning to the audience. Through in-depth analysis, this research reveals that each element of art has a special role in communicating interpersonal messages (Aldrich Novrian & Rizki, 2021;Naderer, 2021). Images are able to transfer emotions and abstract concepts through immersive visualization.…”

Section: Discussionmentioning

confidence: 95%

The Multimodal Discourse Analysis on “Teh Pucuk Harum” Advertisement Video

Made Prananda Aditya Salain

2024

JPBI

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In the world of digital technology, digital advertisement is a process of introducing and persuading the consumer to buy the product. The advertiser also needs to consider the culture, situation, interaction, and population in which the advertisement is addressed. This study aimed to analyze the interpersonal meaning of the “Teh Pucuk Harum” advertisement video. The research is conducted qualitatively. The current research discusses interpersonal meaning using multimodal discourse analysis. Therefore, the analysis will be done on the video, image, speech, and video length. The research implemented the analytical-qualitative procedures. In order to explore the meaning conveyed by the video in terms of the speech and music, image, and duration. “Teh Pucuk Harum” was chosen as the research object because the drink is popular with Indonesian people and the main ingredients as the commodity in Indonesia. Tea is also well-known as a beneficial plant. Thus, the research found the interpersonal meaning conveyed through the video's speech, music, image, and duration. Combining those components attracts the audience’s attention to buy the product.

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Section: Discussionmentioning

confidence: 95%

The Multimodal Discourse Analysis on “Teh Pucuk Harum” Advertisement Video

Made Prananda Aditya Salain

2024

JPBI

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“…Lain halnya dengan sekedar menimbulkan kesadaran (awareness), membangun Image memiliki strata ingatan lebih tinggi pada konsumen. Kegiatan promosi ini akan dikelompokkan dalam pilar high quality awareness (Novrian, A & Rizki, 2021). Kegiatan consumer promotion rutin dilakukan oleh PT.…”

Section: Pendahuluanunclassified

Strategi Consumer Promotion Pt. Surya Madistrindo (Subsidiary of Pt. Gudang Garam, Tbk) Area Office Purwokerto Di Masa Pasca Pandemi Covid 1

Maria Consulata Wening,

Wiwik Novianti,

Mite Setiansah

2023

JIKUHO

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Di tengah situasi pandemi Covid 19, pemerintah membuat kebijakan yang mengharuskan masyarakat untuk melakukan kegiatannya di rumah dan menjaga jarak sosial. Sekalipun saat ini situasi Covid memasuki masa transisi dari pandemi ke endemi, hal ini mengakibatkan penurunan di beberapa sektor usaha, salah satu yang terdampak adalah PT. Surya Madistrindo. Tujuan penulisan jurnal ini adalah untuk mendeskripsikan langkah strategi yang dilakukan PT. Surya Madistrindo Area Office Purwokerto dalam melakukan consumer promotion sehingga produk Gudang Garam akan tetap dikenal & dikonsumsi oleh khalayak berdasar segmentasinya. Penelitian ini menggunakan metode penelitian studi kasus dengan pendekatan secara kualitatif. Ada beberapa langkah strategi yang dilakukan oleh PT Surya Madistrindo dalam melakukan consumer promotion, yang pertama adalah mengadakan bakti sosial dengan melibatkan komunitas. Yang kedua adalah penempatan unit promosi Gudang Garam, lalu yang ketiga adalah menambah alokasi pengadaan Media Luar Ruang (Outdoor), Yang keempat adalah menambah outlet investasi (Gudang Garam Strategic Partnership) dengan branding Gudang Garam di beberapa outlet retail, modern market serta di Horecatainment. Kemudian strategi yang terakhir adalah dengan memanfaatkan media sosial

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“…According to Novrian & Rizki (2021), the ability of potential consumers to recognize and remember brands from specific categories is an understanding of brand awareness. Brand awareness has a role in consumer purchasing decisions.…”

Section: Introductionmentioning

confidence: 99%

Proposed Strategy for Using Brand Ambassadors to Increase Rabbani's Brand Awareness

Fahrani,

Barkah,

Herawati

et al. 2023

JBSMR

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This study aims to look at the condition of the company's business environment by using SWOT analysis to formulate the right strategy to increase Rabbani's brand awareness. Qualitative research with the case study method is the type of research used. From the analysis results, it is known that the company is in quadrant one, which indicates that it needs a growth strategy. One way to be done is to increase brand awareness through brand ambassadors. Brand ambassadors aim to increase brand awareness and drive sales. The selection of brand ambassadors can be determined by considering the characteristics of brand ambassadors, namely transference, congruence, credibility, attractiveness, and strength.

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Integrated Marketing Communication Kedai Sodare Kopi Dalam Meningkatkan Brand Awareness

Cited by 4 publications

References 5 publications

The Multimodal Discourse Analysis on “Teh Pucuk Harum” Advertisement Video

The Multimodal Discourse Analysis on “Teh Pucuk Harum” Advertisement Video

Strategi Consumer Promotion Pt. Surya Madistrindo (Subsidiary of Pt. Gudang Garam, Tbk) Area Office Purwokerto Di Masa Pasca Pandemi Covid 1

Proposed Strategy for Using Brand Ambassadors to Increase Rabbani's Brand Awareness

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