Abstract:Integrated communication is both a concept and practice of strategic communication management. Developed from the marketing concept of integrated marketing communication (IMC), integrated communication is a comprehensive communication management program built on communicative synergy, functional collaboration, stakeholder management, and communication measurement. The purpose of integrated communication is to build stakeholder–organization relationships through coordination of stakeholder stakes into consisten… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.