The rotationally inelastic collisions of NO(X) with Ar, in which the NO bond-axis is oriented side-on (i.e. perpendicular) to the incoming collision partner, are investigated experimentally and theoretically. The NO(X) molecules are selected in the |j = 0.5, Ω = 0.5, = −1, f state prior to bond-axis orientation in a static electric eld.The scattered NO products are then state selectively detected using velocity-map ion imaging. The experimental bond-axis orientation resolved dierential cross sections and integral steric asymmetries are compared with quantum mechanical calculations, and are shown to be in good agreement. The strength of the orientation eld is shown to aect the structure observed in the dierential cross sections, and to some extent 1 also the steric preference, depending on the ratio of the initial e and f Λ-doublets in the superposition determined by the orientation eld. Classical and quantum calculations are compared and used to rationalise the structures observed in the dierential cross sections. It is found that these structures are due to quantum mechanical interference eects, which dier for the two possible orientations of the NO molecule due to the anisotropy of the potential energy surface probed in the side-on orientation. Side-on collisions are shown to maximise and aord a high degree of control over the scattering intensity at small scattering angles (θ < 90 • ), whilst end-on collisions are predicted to dominate in the backward scattered region (θ > 90 • ).