Intangible assets in the process of internationalization

Bryl, Łukasz

doi:10.2478/ijme-2020-0004

Cited by 6 publications

(6 citation statements)

References 51 publications

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“…В Україні роль інтелектуальної власності як нематеріального активу у формуванні вартості компанії не використовується як стратегічний важіль управління, хоча після проведення переоцінки нематеріальних активів вартість власного капіталу підприємства може збільшитись у 1,5-2 рази [11][12][13][14]. У повоєнний період відновлення економіки України з очікуваним приходом інвестицій транснаціональних корпорацій вітчизняні компанії ризикують втратити право на наявний і новостворюваний інтелектуальний капітал через «розмивання» й умови інвестування при зростанні вартості підприємств.…”

Section: бренди у сфері інтелектуальної власностіunclassified

Бренди У Сфері Інтелектуальної Власності

Khaustov¹

2024

ЕУ

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Until February 24, 2022, the development of Ukrainian economy was taking place in the conditions of innovation sphere decline and permanent reforms in the management of intellectual property area. As a result, national companies and private individuals were gradually losing potential for patenting inventions, registering trademarks, and using branding as ways to protect intellectual property on international and national markets. The expected influx of investments from transnational companies in the post-war period will certainly spur competition in the domestic market for ownership of intellectual property rights. Brands are an important strategic asset of capitalization and a source of competitive advantages for companies in most countries of the world and on global markets. The problematic aspects of strategic development of intellectual property sphere in Ukraine are considered in the context of the implementation of leading transnational companies’ experience regarding the use of brands as indicators of intangible assets value. A comparative analysis of well-known brand value rankings in the world and in Ukraine is conducted. It is shown that the value of the most expensive brands of Ukrainian companies is hundreds of times lower ($683.852 billion for Amazon and $525 million for Morshynska) than the value of transnational companies’ brands. It is noted that, in contrast to the global trend of rise at high rate in applications for the registration of rights to intellectual property objects, a downward trend is recorded in Ukraine, primarily with regard to the trademark registration according to the internationally recognized Madrid system. In view of this, it is proposed to resume work on the National Strategy for the Development of Intellectual Property Sphere, taking into account modern trends in this area and Ukraine's acquisition of the status of candidate for membership in the European Union.

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Section: бренди у сфері інтелектуальної власностіunclassified

Бренди У Сфері Інтелектуальної Власності

Khaustov¹

2024

ЕУ

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“…Within the neoclassical economic theory that centres on utility, individuals and profit maximisation, markets, and property rights act as institutions but are also associated with transaction costs. Nonetheless, as innovation is characterised by technological trajectories characteristic of a learning process, innovation-driven strategy (Chen et al, 2018) links innovation to internationalisation (Bryl, 2020). Namely, the export-led learning process can be used to combine the two approaches and consider them complementary.…”

Section: Rq: What Is the Role Of Institutional Support For Firms With...mentioning

confidence: 99%

Glocalisation and Readiness for Open Innovation: The Role of Institutional Support in Transitional Economies

Bašić¹

2022

CEBR

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Studies on institutional support for the internationalisation of firms from transitional economies are inconclusive. This research contributes to the studies of institutional support in cases of firms with complementary innovationinternationalisation strategies. Mixed method research is used to support quantitative structural modelling. It uses qualitative interview data in combination with quantitative data gathered by a survey questionnaire on a sample of 88 telecommunications firms from the Croatia economy the year after it joined the European Union (2014). SmartPLS model is used to analyse data obtained through a questionnaire survey. The results show that institutions can assist firms in recombining their processes when they offer concrete product development support and, to a lesser extent, marketing support. The recombination of firms' processes, i.e. its ability to openly innovate, leads to significantly better globalised-localised (glocal) financial and marketing performance, which results are robust. The results are inconclusive in the case of glocal growth performance. The structural model assessed the effect of readiness for open innovation on glocal growth as positive and insignificant, while the robustness check found it to be positive and significant. Implications for Central European audience:The value of this study is twofold. Firstly, it provides support and direction according to which institutional support could be directed to strengthen the internationalisation effort of the incumbent industry from transitional Central European economy that has transformed from the socialist to a market economy and undergone a process of joining the European Union. Secondly, it shows managers weak spots in institutional support and enables them to mitigate them quicker by finding similar support either outside of the firm on international markets or by employing highly qualified individuals.

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“…In addition, increased internationalisation is the result of an increase in the growth rate of intangible South East European Journal of Economics and Business, Volume 17 (1) 2022 assets (Cui and Xu 2019). R&D intensity is an antecedent of internationalisation (Filatotchev and Piesse 2009;Bryl 2020). Liu, Kim and Yoo (2019) find that intangible resources and the innovation performance of Chinese high-tech firms are significantly positively moderated by internationalisation, while Mohr and Bastakis (2014) depict a direct effect of intangible asset and international experience on internationalisation speed.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Competition based on quality improvements adds to firms' growth potential more than cost cutting activities (Stojcic, Becic, and Vojinic 2012), especially in times of severe economic crisis such as those caused by covid-19 pandemic (Stojcic 2020). Under certain assumptions there is a positive and strong relationship between R&D intensity and internationalisation (Bryl, 2020). Denicolai, Zucchella, and Strange (2014) find that R&D intensity has a positive linear impact upon foreign sales intensity, while knowledge assets and foreign sales intensity have an inverse quadratic relationship.…”

Section: Introduction South East European Journal Ofmentioning

confidence: 99%

Internationalisation-Localisation Debate in Case of Croatian Exporters’ Intangible-Tangible Asset Investment

Bašić

2022

South East European Journal of Economics and Business

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This study analyses the role of investment in intangible and tangible fixed assets on firm internationalisation pace. Financial microdata of the largest 300 Croatian exporters for the period 2006-2015 were examined by system dynamic panel GMM. Results illustrate that investments in intangible assets significantly and positively increase export growth but not domestic revenue growth. The study also analysed differences in internationalisation and localisation growth depending on investments in intangible and tangible fixed assets. Investments in intangible assets positively affect firm internationalisation growth, while an increase in intangible assets negatively affects localisation growth. Significance of this study is twofold. Firstly, it provides evidence of the importance of investments in intangible assets for export growth and internationalisation growth. Secondly, it shows that investments in intangible assets are more important that investments in fixed assets, thereby providing practical implication for firms aiming to increase the pace of their international expansion.

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Intangible assets in the process of internationalization

Cited by 6 publications

References 51 publications

Бренди У Сфері Інтелектуальної Власності

Бренди У Сфері Інтелектуальної Власності

Glocalisation and Readiness for Open Innovation: The Role of Institutional Support in Transitional Economies

Internationalisation-Localisation Debate in Case of Croatian Exporters’ Intangible-Tangible Asset Investment

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