Animal disease insurance plays only a minor role in public activities related to animal diseases in production animals in Europe, and the current situation is likely to persist as long as producers place strong faith on public compensation schemes. A survey for poultry and pig producers was undertaken in Finland employing a choice experiment to study the willingness to pay for animal disease insurance products. The study analyses challenges related to cost sharing in a situation where state financed schemes are already running, and producers are adapted to these schemes. The methods in the study are set to measure producers' WTP on top of the already existing public schemes. Each choice alternative consisted of five attributes: insurance provider, biosecurity requirement, damages compensated by the insurance, deductible, and the price. We found that producers' willingness to pay for animal disease insurance is relatively low, even if consequential losses are covered. However, there were statistically significant attributes of the insurance products that increase the likelihood of the producer wishing to purchase them. The most important attribute is a low deductible. The supplier of the insurance is of a minor importance, although there is a slight preference towards insurance companies over producers' mutual fund. Biosecurity requirement attached to the insurance was not significant in determining the choice likelihood. The price of the insurance was found to have a negative and statistically significant, but relatively small impact on demand for insurance. Using latent class analysis, four classes of producers were identified: those who were 1) not interested, 2) weakly interested or 3) strongly interested in insurance, and additionally 4) a group who emphasised biosecurity measures but was not willing to purchase insurance. Those primarily interested in insurance were typically young, well-educated producers from large farms and they already had a good level of biosecurity on their farms. Also producers who had faced an animal disease outbreak in the past were more interested in purchasing an insurance. The majority of the respondents preferred not to purchase insurance. The analysis suggests that commercial production animal disease insurance may need to be subsidised or otherwise made more attractive to producers, and even so many producers might consider it unnecessary.