Incubation of isolated rat adipocytes with insulin, vasopressin, or oxytocin increased plasma membranebound protein kinase C (PKC) activity by 100-400%. PKC activity was assayed by a procedure that is virtually background-free, thus permitting assay of protein kinase activity in highly diluted samples of solubilized membranes. Hormonedependent increases in PKC activity were limited to plasma membranes. Stimulation of the kinase was half-maximal with 70 pM insulin, and the hormone effect was rapid. Oxytocin and vasopressin produced effects on PKC similar to insulin, but the magnitude of the vasopressin stimulation exhibited seasonal variations. Treatment of cells with phorbol 12-myristate 13-acetate (PMA) resulted in a loss of PKC activity from the cytosol and a gain in plasma membrane activity, indicative of translocation of the enzyme. With activity measurements it was not possible to determine if insulin stimulated a translocation of the kinase. However, Western blot analysis of plasma membranes with polyclonal antibodies directed against PKC suggest that at least some ofthe insulin-stimulated PKC activity resulted from enzyme translocation.hand, decreased phorbol ester binding to adipocyte plasma membrane sites, thought to represent PKC, has been observed after treatment of fat cells with insulin (27).Like phorbol esters, vasopressin and oxytocin mimic a number of insulin effects on adipocytes (for examples, see refs. 1, 28-30). However, in contrast to insulin, stimulation of phospholipid metabolism and diacylglycerol formation in adipocytes by vasopressin and oxytocin is readily detected (20,21). Moreover, PKC has been implicated in the actions of these nonapeptide hormones in a variety of cells (for examples, see refs. [31][32][33][34]. Nevertheless, other than a report on activation of hepatic PKC with vasopressin (35), there appear to be no reports that directly demonstrate increased PKC activity in isolated membranes after exposure of adipocytes or other types of cells to either vasopressin or oxytocin.In this paper, with the use of a highly sensitive protein kinase assay method (36), we report that exposure of isolated rat adipocytes to insulin, vasopressin, or oxytocin increases PKC activity in adipocyte plasma membranes.In 1966 Rodbell (1) noted that "there is some common action of oxytocin, insulin and phospholipase C," based on the observation that, when applied extracellularly, the three agents increased glucose transport and amino acid incorporation into proteins of fat cells. A possible basis for this mimicry of hormones by exogenous phospholipase C lies in the finding that many hormone receptors increase phospholipid turnover, production ofdiacylglycerol, and activation of the calcium-and phospholipid-dependent enzyme, protein kinase C (PKC) (2-4), and there is indirect evidence for PKC participation in acute metabolic effects of insulin on adipocytes and other cells. Tumor-promoting phorbol esters, which substitute for diacylglycerol in stimulating PKC (3), increase transport of glucose...