“…Later studies cover the movement of ideas between MNCs and their subsidiaries (e.g., Ansari et al, 2014;Saka, 2004). The second, more recent form of translation analysis examines how proponents -'carriers' (Jepperson, 1991) -convey ideas in order to make them acceptable to wider numbers of organizations. Various carriers have been explored, notably associations (e.g., Greenwood et al, 2002), consultants and clients (Morris & Lancaster, 2006), and the media (e.g., Lamin & Zaheer, 2013;Pallas et al, 2016).…”