“…Consequently, there is fear of punishment and in extreme cases termination from their job both of which go against creative action (Clegg, Unsworth, Epitropaki & Parker, 2002). Entrepreneur leader at SMEs is also regarded in the literature as an ethical leaders who create new ethical norms (Kaptein, 2017;Schumacher & Wasieleski, 2013) such as the promotion of innovation enhancing values at work (McAdam & McClelland, 2002) where employees perceived high leadership support for their creative behaviors. Instead of promoting nepotism or autocratic control, leaders working in the SMEs emphasize values that support innovation such as empowering employees with effective interpersonal communication in order to help employees to create new ideas (Bailey, Bellandi, Caloffi & De Propris, 2010;McAdam, McConvery & Armstrong, 2004;Mosey, Clare & Woodcock, 2002;Zhou, Yim & Tse, 2005).…”