Institutional image and retention

Bélanger, Charles H.; Mount, Joan; Wilson, M.

doi:10.1080/13583883.2002.9967080

Cited by 90 publications

(65 citation statements)

References 10 publications

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“…L'interès en el comportament de precompra recau en les expectatives dels estudiants, mesurades generalment de forma ex-post, relacionant-les per exemple amb la imatge percebuda (Oosterbeek et al, 1992), amb la qualitat del servei percebut (Fuentes et al, 2005) i també amb la satisfacció (Appleton- Knapp & Krentler, 2006). També ha estat esmentada la necessitat d'una congruència entre la imatge institucional i les expectatives dels estudiants (Belanger et al, 2002). Les preferències (Soutar & Turner, 2002;Holsworht & Nind, 2005) les motivacions (Cuestas et al, 2006) i la recerca d'informació (Veloutsou et al, 2004) són variables anteriors a la compra que resulten d'interès degut a la peculiaritat del servei de formació universitària, on el risc és alt i el retorn de la inversió diferit en el temps.…”

Section: Marc Teòricunclassified

Theoretical analysis of the antecedents and the consequences of students’ identification with their university and their perception of quality

Trullas

Enache

2011

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Resum:Objecte: L'objectiu d'aquest article és desenvolupar un model conceptual centrat en els antecedents de la identificació de l'alumnat amb la universitat i la seva percepció de la qualitat universitària, perquè investigacions futures puguin provar des d'un punt de vista empíric les proposicions assenyalades. Disseny/metodologia: La metodologia consisteix en una anàlisi de la literatura empírica existent i del models teòrics actuals enfocats en el màrqueting a nivell universitari.Resultats: La identificació de l'estudiant amb la universitat i la seva percepció de qualitat de la institució són dos variables claus per a la captació i la retenció de l'alumnat. Aquest article proposa que la identificació depèn del suport institucional percebut per l'estudiant, que al seu torn està positivament relacionat amb: la comunicació corporativa, la relació universitat-alumne i la relació alumne-alumne. D'altra banda, l'ocupabilitat d'una institució educativa és relaciona positivament amb la percepció de qualitat universitària per part de l'estudiant i aquesta percepció ve determinada per la bona reputació de la universitat i per la percepció de l'estudiant que la universitat fomenta l'ocupabilitat en la seva formació.

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Section: Marc Teòricunclassified

Theoretical analysis of the antecedents and the consequences of students’ identification with their university and their perception of quality

Trullas

Enache

2011

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“…In the study of Warrington (2005 cited in Andre-Bechley, 2007), it was found out that school location was important to working parents because they were concerned about the violence or crime in the area. Thus, security was considered an important factor of school choice (Belanger et al, 2002). Dahari & Ya (2011) argued that young children should not spend long periods of time in going to school.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Most schools that cannot cope with the competition are likely to be left behind in attracting students. Unsatisfied students may drop out (Belanger et al, 2002) and may move to a superior private school (Harrisson, 2005a). In other words, schools in the different parts of the world are stimulated by competition and are promoting choice among consumers (Gabriel et al, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

School Choice of Computing Students: A Comparative Perspective from Two Universities

Bringula¹,

Batalla²,

Moraga³

et al. 2012

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This descriptive study utilized a validated questionnaire to determine the profile of two sets of students and their level of consideration in deciding to enroll in their University. It also determined whether their level of consideration in deciding to enroll in their University significantly differed from each other. It was found out that most of the University of the East (UE) and National University (NU) respondents were male respondents taking up Information Technology. They did not have a home province, lived in Manila and Quezon City, lived in family-owned houses, belonged to a family with five family members, and travelled at least an hour in going to school through jeepneys. On the other hand, they were different in terms of family monthly income (most of the UE respondents belonged to a family with a higher family monthly income) and number of family members who studied in the University (most of the NU respondents had at least one member who studied in the same university). It was also noted that more than a quarter of NU respondents lived near their school. UE and NU respondents agreed that they considered nine and five, respectively, of the eleven institutional image indicators in deciding to enroll in the university. UE respondents had the highest consideration on admission process and course offering while NU respondents had the highest consideration on scholarships and grants. Test of difference between means revealed that the level of considerations of the respondents on the institutional image indicators significantly differed in nine out of the eleven indicators. Thus, the null hypothesis stating that there is no significant difference in the level of consideration of the respondents in deciding to enroll in the two universities in terms of institutional image indicators is partially rejected. Conclusions, recommendations, and limitations of the study were also discussed.

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“…Students choose universities based on brand of name of university (Jevons, 2006) and usually universities with good brand name will have higher ranking (Bunzel, 2007) and are seen as more prestigious by students (Belanger, Mount and Wilson, 2002). A good brand name of university for example University of Oxford in United States and University Malaya in Malaysia produce a positive impact of brand name towards students (Gutman and Miaoulis, 2003).…”

Section: Introductionmentioning

confidence: 99%

“…Students will want to enter university with good brand name (Belanger, Mount and Wilson, 2002). Students choose universities based on brand of name of university (Jevons, 2006) and usually universities with good brand name will have higher ranking (Bunzel, 2007) and are seen as more prestigious by students (Belanger, Mount and Wilson, 2002).…”

Section: Introductionmentioning

confidence: 99%

Promoting Malaysian Government Universities: Potential Students’ Views

Run¹,

Renganathan²

2013

AJBR

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This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM and UKM. The top three branding statements overall were excellent teaching staff, excellent resource and safety. The top three promotion tools were teachers, newspapers and parents. Recommendations were made to Universities.

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Institutional image and retention

Cited by 90 publications

References 10 publications

Theoretical analysis of the antecedents and the consequences of students’ identification with their university and their perception of quality

Theoretical analysis of the antecedents and the consequences of students’ identification with their university and their perception of quality

School Choice of Computing Students: A Comparative Perspective from Two Universities

Promoting Malaysian Government Universities: Potential Students’ Views

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